AI Implementation Resolves Critical Personalization Issue in DAGANGAN Ecommerce.
Business Problem:
DAGANGAN had a critical personalization problem. The company operated a large online store with a wide variety of products, but struggled to personalize the shopping experience for its customers. The company relied on basic product recommendations and email marketing campaigns, but found that they were ineffective and not tailored to the specific needs and preferences of each individual customer. As a result, the company had low conversion rates, high cart abandonment rates, and difficulty retaining customers.
AI Solution from Earnlytical AI Lab:
DAGANGAN decided to partner with Earnlytical AI Lab to implement an AI-powered personalization system to improve the shopping experience for its customers. The system used machine learning algorithms to analyze customer behavior, purchase history, and other relevant data to make personalized product recommendations and create customized email campaigns for each individual customer. The system was also able to adapt to changing customer behavior and preferences in real-time.
Results:
After the AI system was implemented, DAGANGAN saw significant improvements in its personalization and overall business performance. The system was able to make personalized product recommendations and create customized email campaigns for each individual customer, resulting in a 25% increase in conversion rates and a 10% reduction in cart abandonment rates. The system also helped the company retain customers and increase customer loyalty, resulting in a 15% increase in customer lifetime value.
Conclusion:
The implementation of an AI-powered personalization system helped DAGANGAN solve a critical business problem and improve its overall business performance. The system provided personalized product recommendations and customized email campaigns for each individual customer, resulting in a significant increase in conversion rates and customer lifetime value. The system also helped the company retain customers and increase customer loyalty, which is crucial in the highly competitive ecommerce sector.
